FutureProof 26 is a week long conference designed to explore the future of motion design. It will feature keynote speakers, workshops, networking events, and exhibitions showcasing cutting-edge techniques and technologies. The conference aims to inspire, educate, and connect motion designer students to the professional world. The brand identity should reflect this ambition and resonate with a sophisticated and creative audience.
Conference Theme
"Personal Connections, Outreach, Inspiration"
Tagline
"The Motion Design Conference at Ringling College"
FutureProof
For this opportunity, we were provided with a state-of-the-art Barco Projector. Barco is one of the world’s leading brands in projection mapping and digital imagery. We would be working with Barco to help bring the Academic Center to life.
Ideation
I had several ideas on how to tackle this project. The first that struck me was
Museum of Motion. This would take a nostalgic Utopian Scholastic style and combine paraphernalia one would see at a museum with objects associated with motion design, creating surreal visuals in a fun 3D collage style.
Concept
Development
Motion Design is an emotional and rigorous discipline. My second idea, Catharsis, would play off of raw emotion with 3 stages: Tension, Release, and Bliss. It would start off very intense, reach a boiling point and explode, then settle peacefully.
1 - Ocean
First Test (Mock-Up)
My goal with this opportunity was to bring the magic and majesty of the ocean to the audience.
I had to bring the Ocean more to life. The blue was consuming, monotonous, and too empty.
OUTSIDE TEST
Getting to see my animations on the side of the building was so fun! I did notice how flat it felt compared to other animations played that night. I realized that having the ocean be endless was backfiring, and that limiting the water to a dimensional object would read much better. It would also give me the opportunity to have fish and the Orca float outside of their aquatic confines.
Revised
I had to warp it a little bit and it looks much better now.
My third idea wasn’t as much about interconnectivity, I’ll admit.
BARCO
I was able to find some great free models on Turbosquid, as well as necessary footage through Adobe.
My goal with this opportunity was to bring the magic and majesty of the ocean to the audience. Here was one of the initial mockups, very rough but a good place to start.